Miwok / Maya daypacks
A dynamic pack for all adventures.
Project Contribution: Lead Industrial Designer. Strategic research. Color, material and finish. Art direction.
44.9million
Americans hit the trails in 2018; dramatically up from 30 million in 2006.
The Facts
30 percent
Participation rate increased among 18-34 year olds; doubled since 2008.
43 percent
People who hike are more likely to have used Instagram in the past 30 days.
Analysis & Goal
Younger hikers (18-34) make up the majority of participants on the trail now. They are a new breed of hiker that needs an outdoor “fix” to balance a busy schedule and technology-reliant lifestyle.
What can we create that reflects this younger consumer’s fast pace lifestyle that is insta-worthy?
Final Design
Made for break-loose adventures.
Dream. Joke. Cut-loose. This pack can hold up to what ever wacky adventure you throw at it.
Move more naturally with a bodysync fit.
A body hugging fit wraps you in comfort while dynamic stretch zones conform to your movements.
Find the perfect setting for every picnic.
Getting hangry? No worries. The Miwok has ample room for all your snack and hydration needs.
All day comfort keeps you energetic.
Cradle yourself in comfort. The body-hug fit feels so comfy it compels you to keep wandering.
Dynamic
A combination of breathable materials, stretch fabrics and a comfy body-hugging-fit results in a do-all backpack.
Key Milestones
Versatile
Plentiful storage solutions, ultra-durable materials, and ideal sizing make the packs at home- city, trail, or travel.
Style
Outdoor DNA mixed with athletic styling and vibrant colorways produce an insta-worthy subject.
Behind the design.
