Johnson Controls Interior Concept
Driven Environment: Turning commute time into mobile bonding.
The Challenge:
What would a car interior look like for a career-oriented Baby Boomer (55+) with a young child?
Fact: 7 Years
The average amount of time an American owns a car.
Mode 1
Uninhibited space allows for campfire type conversations.
Strategy:
Spatial Experience Modes
Mode 2
Dynamic viewpoints from anywhere in the car.
Mode 3
Interior transitions between domestic and office needs.
Behind the Design